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AI Visibility · Research · Benchmarks

What does
AI say about
your brand?

AI assistants and shopping agents are becoming the interface between premium brands and their customers. We measure what the machines say about you, score it, and show you what to change.

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65% of global search will flow through AI by 2030. Your brand is either in the conversation or it doesn't exist.

ARK Invest Big Ideas 2025

The thesis

What happens to a premium brand when the interface between it and the customer is no longer its own website?

I

Visibility

Whether you appear, and appear accurately, when models answer the questions of your category.

II

Recommendation

Whether models pick you when they synthesize an answer to “what should I buy.”

III

Transaction

Whether an agent can read your products and policies well enough to complete a purchase.

Read the full thesis →

ChatGPT

The most widely adopted AI assistant. When consumers ask for product recommendations, ChatGPT shapes first impressions at massive scale.

OpenAI · GPT-4o

Claude

Known for nuanced, detailed responses. Claude often provides the most thorough brand analysis alongside the most surprising inaccuracies.

Anthropic · Sonnet

Gemini

Integrated into Google's ecosystem and Android. As AI Overviews expand, Gemini becomes the lens through which billions discover brands.

Google · 2.0 Flash

Five dimensions
of AI visibility

01
Accuracy

Factual correctness. Is what AI says about your brand actually true? We verify claims against reality and surface every error.

02
Authority

Brand positioning. When AI describes your brand, does it convey the right level of expertise, heritage, and trust?

03
Presence

Category visibility. When consumers ask about your category, does your brand appear in the answer? How often, and in what context?

04
Positioning

Rank when mentioned. Where in the list does your brand appear? First recommendation or afterthought? Position shapes perception.

05
Readiness

Website structured data. Is your site optimized for AI crawlers? Schema markup, metadata, and content structure that AI models consume.

What AI Says About You

Ask any model
about your brand.
Read what it says.

Then measure whether it's accurate, favorable, and complete.

“The brand is known for its commitment to sustainable luxury, offering a curated selection of resort and contemporary wear. They have a strong presence in the premium fashion segment with retail locations in key markets.”
87%
Accuracy
+0.72
Sentiment
#3
Position
3/3
Cited by

Step One

Scan

We query every major AI model about your brand and your competitors. You see exactly what each model says, word for word.

Step Two

Fix

We identify inaccuracies, gaps, and missed opportunities. Then we show you exactly what to change on your website so AI gets it right.

Step Three

Rise

Track your visibility scores over time as AI models update. Watch your brand climb from absent to recommended.

From the research desk

The score is the snapshot.
The movement is the story.

This winter, Language Commerce publishes its first scored benchmark of how premium fashion brands perform across AI answers and agents: presence, accuracy, recommendation, and transactability, measured edition over edition. Private executive briefings open this fall.

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Language Commerce

See exactly what ChatGPT, Claude, and Gemini say about your brand today. Request your free GEO audit and we will show you where you appear, where you are missing from the category searches your customers run, and what to change. Built for premium retail and ecommerce brands.

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Your audit arrives within two business days.